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MYTHS, MAGNIFICENT LIES, AND THE SMOKE AND MIRRORS OF GYMS

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You have probably heard the commercials all over the radio saying that everyone should be able to have access to the best fitness facilities for the least amount of money. Show me somewhere that the best and the cheapest are one in the same. It is as oxymoronic as jumbo shrimp. They are on the opposite ends of the spectrum. When you pay $ 10 a month for a gym membership there are somethings I can guarantee. First, your gym will be nice and crowded, good if your trying to meet a member of the opposite sex but not if you are seeking results. Equipment will break down quickly and not get repaired easily (they do not have the money to keep up the maintenance on the machines). Third your staff with be worth the money you pay.

Cheap gym memberships will insure the same caliber of staff. Mostly some people who like to workout, want a free membership, look relatively fit, and are just trying to have money in their pocket when going through school. I have seen it at all 4 gyms I have worked at and have heard it from numerous people.

You would think that the more you pay then the better everything will be, right? That is not always the case. Most gyms operate on high pressure sales, where they are motivated by numbers and turnover. These gyms do not care about retention of members as long as their revenue remains high. Don't believe me, tell me this is not standard operating procedure of gyms. They have 3-8 sales people who when they are not trying to get some people to join are hiding out back chain smoking because of how stressful their job is. They also have l, only I renewal director.

They have multiple people shuffling all the new members in but only I person renewing their thousands of other members. Why is that? Because most people do not renew their memberships, health clubs over promise and under deliver. It is very sad but true. They give the tour showing all of the great equipment they have that will allow you to achieve your fitness goals because you need to have 100 pieces of cardio equipment, 10 different bench press machines, an equal amount of ab machines, and countless classes that promise to over work and compromise your body.

They make the sale, have you sign your agreement and then you disappear from their radar, unless you buy training, until I month before your contract expires. Then you start getting a barrage of phone calls telling you that you need to renew your contract. It works like clockwork.

You are probably wondering about the gyms that cost $35+ a month, are they any different? Unfortunately not really. They are just glorified versions of what the other gyms promise to be with the same unfulfilled promises. They can have some nicer equipment but fancier equipment does not equal better results. You do not need a $ 7000 treadmill or a 83500 bike to get in a good workout. Want to know the best cardio, jump rope or run stairs. Jump ropes range around $30 and stairs are free at local high school and college stadiums. As another side note, cardio and abs will not get you the body you want.

The sales people at the gym will tell you exactly what you need to hear to get you to sign on the dotted line. There are some who are sincere and truly want to help you but those people won't be working at the facility 6 months down the road because they will get frustrated, railroaded, and burnt out. Take home message, be wary of those who promise amazing things for you without proven results!

If the gym is busy they must be doing a good job. You are absolutely right, they are doing a good job of marketing. However, if you were to spend regular time in a gym you would start to see the same people over and over. You would also see them do the same exercises over and over. This is how Monday became International Chest and Biceps day. What you will also see is that no one looks different. I tell people all the time that no one walks in to the gym, ready to sign up, and says I want the program that keeps me looking just the way I am. Everyone has something that they want to work on, something they want to improve, lose, or make bigger. However, at these gyms all the people look the same. If you follow this plan you will get two things, no results and more friends.

Results come from getting uncomfortable. So you make the leap and hire a trainer at your gym, you purchase 8 thirty minute sessions and think, I am going to learn everything I can from this person and I will be all set. Good luck. First, picking a great trainer is like finding a needle in a haystack. Most trainers are lazy, uneducated, have a fly by night certification, and are just trying to pay the bills until a better job comes around. I again have seen this over and over. What to look for in a trainer, someone who not only looks the part but is the part. Genetics can help people look "fit" but they may not be able to do the things that they want you to do. Ask to speak to some of their clients, how much weight did they lose and over how long of a period, what are your goals and how is your trainer getting you toward your goals, things that are important to you, ask for a trial workout a trainer worth their salt can spare 30 minutes for a serious potential new client. Now, say you found your diamond in the rough, you going to suck this person dry of all their knowledge in a total of 8 thirty minute sessions.

If I only had four hours of knowledge in exercise I would be doing something else with my life. The only profession where you can learn all you need to know in about four hours is working a toll booth. Seriously, if you are serious about your work/career do you think you could teach someone everything they need to know and give them all your information in four hours. I would not have multiple degrees and certifications, attend conferences, do regular reading if the subject matter only required a total of four hours. IT IS NOT AS EASY AS YOU THINK. If it were easy we would all be fit and healthy with no shoulder, knee, back, neck, etc. problems.

Watching and correcting form, enhancing posture, rehabbing injuries to pre injury states, preparing athletes for specific sports, maximizing fat loss with minimal muscle loss, all of those things come into play on a daily basis. It is fun and rewarding because I love what I do and I help people everyday. I will give you that but it is not as easy as you think. We do not just sit people on a machine and say do ten reps. WE stay away from machines because they are fairly ineffective. We do what works. If you have been with a trainer for a while and you are not getting the results you think you should there could be a couple of reasons why. First, you are not doing all you should; you could be not giving your best effort, you are not doing your workouts without your trainer, or you are hitting up the drive thru on the regular. Second, your trainer is not doing their job; are you covered with sweat after a workout, are you getting stronger/faster/more flexible, do your workouts progress, are you challenged. Third, you are eating your way away from your goals. No lie 800 of your results in the gym will come from what you do or do not put into your mouth. Think about it you spend 6 hours a week in the gym, if you are lucky. That leaves 162 other ours in the week for everything else to get in the way and mess things up. You are thinking well if I eat bad I will just workout more, it doesn't work, I tried it. So how will you be different from the rest, what will make you different? Before I forget, there is one other type of person I wanted to talk about at the gym. The New Year's resolutioner who does get results. They go on a diet, and start a hardcore exercise routine. Chances are right now they are doing an awesome job. What happens in the following months is tough but true, they get within 5-10 pounds of there goal and they say I deserve a cheat day. No big deal. They go on their spring vacation, don't workout, eat whatever they want because they deserve it, and come back 10 pounds heavier. Now when they go back to the gym they don't have the external motivation they had before and they begin to slowly add on the weight. They will occasionally go back to the gym but it is nowhere near the intensity they used to. Their "diet" is slipping away, a couple weeks with pizza on Friday, then they add dinner out on Saturday, then they are having hot dogs and burgers on the grill on Sundays because it's nice out. Soon enough they are back where they were 8 months ago with a little extra poundage to show for it.

Like I said before, how will you be different? Why will you be different from 99% of the population? How are you going to get the tools to be and STAY healthy. Remember diets do not work because they imply and end. That means you go back to what you used to do in the past. I really want to know what will you do that will separate you from the crowd? If you are ready to commit to a new life give us a call.

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